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Retail is changing. In fact, the same can be said for many companies with brick-and-mortar locations in almost all verticals as they are feeling the squeeze from the increasing number of consumers going online to shop. These traditional companies are watching their profits erode. These companies know their future is bleak if they do not follow the advice of one More >
It’s a continual process, as new technologies emerge, industries are impacted and as a result, begin to implement changes to their old processes and procedures. A huge shift that we are just starting to see is how technology is changing retail. A few years ago retailers starting adding wifi networks to their stores, then some More >
In recent years, it’s no secret that social media is one of today’s most effective marketing tools for businesses, both small and large. In fact, if your business is not yet using Facebook, Twitter, Google+ or at least one major social network, you are certainly losing out on valuable connections that could take your business More >
Whether you own a small business with a storefront or rent a kiosk in your local mall, you are a modern day consumer as well, and as a consumer, you’ve likely been asked to sign up for a particular business’ newsletter, requested to “like” a business on Facebook, etc. And, in most cases, you are More >
April 3rd 2013 will mark the three year anniversary for the release of Apple’s iPad. In just three short years iPads have absolutely changed how people access the internet and consume digital information. Not only have iPads impacted the lives of consumers, but many different types of businesses around the world have also found iPads More >
The history of Marketing can be traced back to the need for business owners to capture and maintain the attention of customers and prospects in order to sell them products and services. The longer you can keep a consumers’ attention the more likely you are to sell them something. As Marketing has evolved, mostly through More >
Tis’ the season for extended shopping hours, a surge of customers, long lines, and merchandise flying off the shelves. Although your business’s sales numbers are usually up for the holidays, they typically drop off to normal levels soon after the gift-buying season ends. As this has always been the norm, it seems most retail business More >
I (Ryan Taft, Partner at OnSpot Social) also own and operate a Social Media Marketing Agency and one of the things that I always try to stress to my clients is the difference between collecting high quality leads and low quality leads. In my opinion, everything you do for your business should be all about More >
Retail stores have constantly been evolving the in-store customer experience through technology. Electricity helped keeps stores open at night and in the early morning. Cash registers allowed store owners to become more efficient in exchanging cash for goods. Inventory Management software made it easier to keep track of store inventory. Advancements in technology are always More >
An an effort to continue tablet domination, Apple officially announced the iPad Mini. Dubbed “Mini-me” by some, the smaller tablet attempts to fill the gap between the iPhone and the traditional iPad. Specifically, it looks to be Apple’s go-to device for reading ebooks, a space that is becoming increasingly popular. Will this tablet take the More >
The future of retail is all about in-store customer engagement through technology. Traditional brick-and-mortar stores are now competing with online storefronts which allow consumers to shop in their pajamas twenty-four hours per day, 7 days per week. Some retailers see the e-Commerce trend and have simply given up. The retailers who will survive and thrive More >
If you’re a brick and mortar store owner in today’s world, you know all too well the challenge of competing against e-commerce websites. With much less overhead and an international reach, online based stores are often able to undercut the pricing of location based retail stores. Because of this retail companies of all sizes, even More >
Whether you’re using OnSpot Social + iPad in-store or any other form of marketing, it is ABSOLUTELY CRITICAL to have a strong Call-to-Action in your marketing message. A marketing piece with no call-to-action is simply an awareness tactic. If you want real results, you MUST ask your audience to take action on something. With OnSpot More >
Co-Marketing can be an extremely effective marketing strategy for companies both large and small. Co-Marketing between smaller companies can usually be executed a little easier than Co-Marketing between large organizations. The reason for this is simple, larger companies have more things that they need to consider before jumping into any new marketing initiative. That said, More >
When doing a quick search on “use iPad in my store” I found that there still isn’t a lot of information out there about businesses using iPad in their retail store to engage customers. Most of what I find has to do with businesses using iPad as a Productivity Tool, as opposed to, a Marketing More >
Until recently, there was a limited number of methods to communicate a message to customers visiting your business. Typically, smaller businesses would scribble a message on a piece of paper and tape it to a wall. Businesses with larger budgets would employ a graphic designer to create their store front posters that would be printed More >
Let’s break down the costs for using OnSpot Social to increase your social media connections and expand your e-mail marketing list. Some businesses spend anywhere from a few hundred dollars per month to a few thousand dollars per month on social media marketing. Usually one of their goals is to increase their social media connections More >
This day in age it’s difficult to make it through a day or two without hearing the word “app.” Businesses especially are getting caught up in the craze, many running out and spending thousands on their own custom designed app. Thinking an app for your business will move you into the “trendy” or “innovative” status More >